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Introducing L’Effet Luxury Shopping Rewards

The cheat sheet for fashionistas in London

Welcome to L’Effet, the first rewards platform to offer you a choice of cashback or airline miles for luxury shopping in London! 

We are a team of luxury insiders and globe trotters, who strive to help you discover independent luxury brands and beautiful hidden gems in London that are loved by fashionistas, celebrities and the Royal Family – and then reward you for your purchases!

Whether you’d like cashback via PayPal or Alipay or you’d prefer Asia Miles or KrisFlyer miles instead, luxury shopping in London is even more rewarding with L’Effet. With 50+ luxury stores, including heritage brands like Penhaligon’s, Huntsman, House of Garrard, LINLEY, William & Son and Globe-Trotter as well as cutting-edge designer stores such as Tom Dixon, LN-CC, Modern Society, Temperley London and Machine-A, there’s so much to discover!

Our retailers’ friendly shop assistants are always on hand to share helpful style hacks and offer extraordinary bespoke experiences – which explains why we love shopping in-store!

Many more brands and reward programmes are on the way so be sure to sign up as our member to find out what’s new! 

Founders Story

Ulrike Pohl and Dominic Purvis both share a tremendous passion for luxury, built up over many years of business experience in fashion, hospitality and lifestyle. After first meeting in Hong Kong in 2010, they brainstormed ways of connecting international travellers with  luxury brands – now, almost 10 years later, they have brought their concept to life in London in the form of L’Effet Luxury Rewards!