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Earn shopping rewards at London's finest luxury retailers

Download L’Effet for iOS today

What Is L’Effet?

L’Effet is a curated shopping guide to dozens of luxury brands in beautiful locations. From heritage names to cutting edge brands, L’Effet will take you to London’s finest independent stores.

And as a reward for using the L’Effet app, you can choose to receive 5% cashback or 2 airline miles per £1 you spend! Just show your free membership number in our partner stores!

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Be the first to find out about exclusive events, promotions and new retailers.

How It Works



Download for iOS and register in the app today.



Shop in-store at our 50+ retailers in London.



Receive KrisFlyer Miles, Asia Miles or cashback directly into your account.

Our Retailers

…and 50+ more retailers.


Our Co-Founder Ulrike Pohl discussed our new partnership with Singapore Airlines that allows you to claim KrisFlyer miles on your L’Effet purchases.

MoneyFM 89.3 Radio Interview in Singapore

Listen to the interview here!


How does the app work? How do I earn my rewards?

Download the app, register as a member and choose your rewards: either 5% cashback into your PayPal or Alipay account, or 2 Asia Miles or KrisFlyer miles for every £1 you spend. Show your membership number in our partner stores, confirm the amount you have spent and you’ll receive your rewards within 30 days (60 days for airline miles).

Who can use L'Effet?

Anyone with the L’Effet app can earn L’Effet rewards, as long as they have an account with PayPalAlipay, KrisFlyer or Asia Miles. The app is currently available on the Apple App Store in English, Traditional Chinese and Simplified Chinese.

Where can I use L'Effet?

L’Effet rewards can be earned at our 50+ luxury partners in London. Check the list or download the app for the latest retailers and stay tuned for more announcements!

Can I earn rewards on all items?

Yes, all items qualify for L’Effet rewards EXCEPT for Patek Philippe and Rolex watches at Mappin & Webb and art and antiques at Connolly. You can earn rewards on sale items too.

I forgot to claim my rewards - what do I do?

Please contact the retailer directly quoting your membership number, the receipt number and the amount you spent. You can find contact details for the retailer in the app.

I'm an Android user - can I use the L'Effet app?

The app is only available on the iOS platform for the moment, but we are working hard on an Android version!

Can I use L’Effet with other offers and promotions?

You can currently earn L’Effet rewards in addition to other promotional offers, but we reserve the right to change our Terms & Conditions without notice.

Can I use L'Effet online?

At this moment, you can only earn L’Effet rewards in our partner stores.



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