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Due to Covid-19, we have put our app into hibernation. However, behind the scenes we are busily preparing for our relaunch. Watch this space!

How it works


L’Effet’s carefully curated list of the most exciting brands champions heritage and the cutting-edge, quality and craftsmanship, big names and hidden gems, exceptional service and authentic experiences: proudly presenting you L’Effet’s London edit.

…and many more.


No complicated points system, no converting, just cash or miles paid directly into your account. Our standard reward rates apply to ALL brands. Look out for our Double Rewards promotions to collect even more!


L’Effet is the only curated shopping platform that rewards you for in-store purchases as you shop at the finest brands unique to London. Just take photos of your receipts and we do the rest!


What people are saying about us on the App Store. Give us a review!

Fantastic rewards for amazing brands! Also brings to light hidden gems throughout London.

”So useful if you are in London for a few days and want to go straight to the right shops without wasting time”

“Would recommend to anyone who loves London and shopping”

“I love this - best way to discover exclusive stores”

“A treasure trove of the finest marques in the UK”

“Incredible app and it’s so helpful!”

“So well put together and easy to use!”